Hello, I'm Richard: a freelance qualitative researcher with over two decades of experience. I listen closely, ask disarming questions, and help teams understand people and what to focus on next.
Whatever the shape of your challenge, we can find a way of working that fits.
I've spent my career getting curious about people — what they do, why they do it, and what that means for the brands trying to connect with them.
That curiosity is what turns research into insight that organisations can actually use. I'm an empathetic moderator who builds rapport quickly with respondents and clients alike, and it's the client challenge that always drives the approach. Whether it's brand strategy, behaviour change, journey mapping, or innovation, the goal is always the same: clear, actionable insight that sticks.
My work spans domestic and international markets, with fieldwork experience across more than 20 countries in Europe, Africa, Asia, and North and South America. What stays the same wherever I am is care: for the people we talk to, and for the decisions you'll make afterwards.
Two decades of category experience, most deeply in:
Richard always understands the business challenge we are tackling through research. He has a natural knack for understanding consumers and brings insights to life in an engaging but actionable way. One particularly tricky stakeholder pulled me aside to say Richard was one of the best quallies she had ever come across.
Richard Gush is in the top three of the most brilliant people I have ever worked with — and the most brilliant when it comes to human-centricity and behaviour change. He has the curiosity that allows opportunities to be unveiled, and the ability to connect dots that drive projects towards success. Working with Richard is a privilege.
The real strength comes in the clarity of the analysis — synthesising a complex story with many strands into a hard-hitting presentation that went right to the nub of the issues. I have no problem putting him in front of anyone in the organisation. People know what actions to take.
Just a chat about what you're working on and whether I can help.
hello@researchsense.co.uk